[wherever] magazine works collaboratively with brands to offer custom-built advertising solutions that include editorial features, curated content, event activation and social media promotion. We love all the brands we work with, so we will develop collaborative features and content created exclusively to highlight your strengths in a manner that appeals to our readers.
Social media mentions included Instagram posts where many followers expressed their interest in the world cuff.
For Artelier, we developed an editorial that would feature and highlight the global aesthetic of the jewelry line. The models donned fashionable pajamas for their 'staycation', making the world cuff and other pieces the vehicle through which the models travel. The jewelry was featured on our cover, received social media mentions, and we featured the world cuff as a "hot" item in our curated shopping lists. Our curated shopping selection can feature your brand, linking directly to a purchase link on your website. An advert in the magazine promoted their partnership with [wherever], offering exclusive discounts to members.
Once the issue was released, we hosted an exhibition of Leica photographers at our launch of the Out of Place society and Issue 4 release party. Their goal was to highlight the legacy of Leica and our multi-platform approach did this in an astute manner for a discerning audience.
In celebration of its 100th year anniversary, Leica Camera hosted a series of events in Wetzlar, Germany to present the revival of historic Leica landmarks and inaugurate the grand opening of Leitz Park— a new, state-of-the-art facility– and engage journalists in Leica’s incredible photographic legacy. While many outlets covered the state of the art facility, few took the time to tell Leica's story, and it's relationship the to the tumultuous twentieth century history. We focused on the relationships between the brand, it's photographers, and it's history in Wetzlar leading up to the construction of Leitz Park. Our story discussed the underground tunnels - the Leica Freedom train - used to hide Jewish employees and their families during WWII. The war is one of many reasons that Leica developed the most compact cameras, and therefore become popular with war journalists and photographers over the course of the century. Their point and shoot was used by Nick Ut in Saigon to shoot "Napalm Girl", for example.
Images above from the event at Dune Studios in collaboration with Leica Camera on December 1st 2014. Leica travel photos were on display, as well as the Leica logo placement on the step & repeat banner.
For EMERGEAST, we curated an editorial feature of their artists, featuring their work and profiles in a manner that would highlight the contemporary aesthetic and refined taste of the platform. We used diagonal lines to connect the work of their artists with their own branding and interviewed the co-founder in our travel RITUALS section. The print content mentioned the complimentary art buying consultation and exclusive pricing available to members as an added incentive.
We interviewed EMERGEAST co-founder Dima Abdulkader for our travel RITUALS to highlight her cosmopolitan nature. Presenting her as a cultivated and relatable figure builds brand credibility through her positionality as an authority.