demestiks new york by reuben reuel

words ona abelis  |  images reuben reuel

Reuben Reuel has already made a name for himself, but the twenty-eight year old designer and owner of Demestiks New York really just set out to create clothes that would make women of all sizes feel chic and sexy. "I really, really love making clothing and making people feel good about themselves through how they look," Reuel has said. "This is my job. This is what I'm here to do: make beautiful clothing for women. This is my heart."

Reuel creates his pieces using Ankara cotton—sometimes called "African print"—which is known for its traditional, intricate motifs. Yet, Reuel cuts the angles so that the skirts and rompers look elegant, daring, and modern. No small wonder that Reuel's biggest fan is Beyoncé (can there be a bigger fan?), who has posted photos of herself wearing Reuel's bold prints and bright colors on her Instagram account. Now the Brooklyn-based designer has clients placing orders from around the world.


where do you live — Brooklyn, NY

favorite neighborhood dinner — Bedstuy

luggage — vintage Lagerfeld duffle bag

gadgets — iPhone 6, iPad mini, and iPod 

favorite accessory — Margiela ring

favorite charity — none

favorite hotel — The Standard

favorite apps — Instagram and Etsy

favorite airport — JFK

favorite airline — JetBlue

home is…where i live and work. my favorite place to be.


where would  you like to live — Amsterdam

where & when were you happiest — when I am home relaxing or working

what do you consider to be your greatest achievement — moving to New York

what is your current state of mind — content/blessed


how many trips do you take a year — 2

how many of those are vacations — 1

without traveling, you relax by — sleeping

won’t board the plane before/without — eating

indispensable in your carry-on — headphones

take-off routine — sit back and relax

first thing you do after landing — sit patiently while others get off the plane

travel is…the best luxury

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